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Brand

Brand

The Startica logo, app icon and colors, and how to write about Startica. Use them freely to write about, link to or build on the project.

Logo and icon

The logo is free to use when you write about Startica, link to it, or show that something works with it. Please don’t change its shape, add effects, or use it as your own product’s logo. The source files are in packages/brand.

  • Wordmark, navy

    Wordmark, navy

    For light backgrounds

    SVG · PNG

  • Wordmark, cream

    Wordmark, cream

    For dark backgrounds

    SVG · PNG

  • S mark

    S mark

    Where the wordmark won't fit

    SVG · PNG

  • App icon

    App icon

    The desktop app's icon

    SVG · PNG

Give the logo some room: at least the height of the S on every side. On busy photos, put it on a solid panel.

Colors

  • Ink

    #01314e

    Text, the hero plane

  • Ink soft

    #00517c

    The hero gradient

  • Signal

    #f15e34

    Buttons, the S mark, highlights

  • Amber

    #f79827

    Hover states

  • Sun

    #fab53b

    Accents on dark

  • Cream

    #fbf5e9

    Page background

  • Sky

    #0a83b3

    Accents

  • Steel

    #4d6273

    Muted text

Module colors

Each module has its own color in the app and on this site. Use them only to tell the modules apart.

  • Marketing

    #c2441c

    Dark theme #f47a52

  • SEO & GEO

    #0b7a5c

    Dark theme #3ec79c

  • Accessibility

    #0a6f99

    Dark theme #4fb3e0

  • Security

    #6b4fd6

    Dark theme #a996ff

Type

Headings are set in Schibsted Grotesk and body text in Public Sans. Both are free on Google Fonts.

Writing about Startica

  • Startica, with a capital S and the rest lowercase. Not “StartIca” or “STARTICA”.
  • In one line: “Startica is an open-source AI co-founder for everything after you ship.”
  • The modules are Marketing, SEO & GEO, Accessibility and Security.
  • Startica is free and open source under the MIT license. It’s a desktop app for macOS, Windows and Linux, with no account and no Startica server.
  • Please don’t say Startica makes a site “compliant”, “certified” or “secure”. It finds problems with automated checks, and the people who fix them do the rest.

The MIT license covers Startica’s code, not its name or logo. If you share a modified version or offer Startica as a service, give it your own name: the trademark policy has the details.

Questions about using the name or logo: hello@mystartica.com.