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SEO & GEO

Get found in search, AI answers and by agents.

People find products through search engines, through AI assistants that recommend them, and more and more through AI agents that browse for them. Startica checks what each of them needs from your site, measures how you actually do with the engines' own data, and ranks what to fix first.

Startica's SEO & GEO overview for fieldnote.example: site health 96 out of 100, 5 problems to fix, open to AI search, 1,006 clicks from Google in 28 days, 50% AI visibility, and a Fix these first table of problems like a missing meta description
With the fictional demo product Fieldnote.

What it does

  • Site health

    Titles, descriptions, headings, indexing, canonicals, structured data, broken links, orphan pages and sitemaps on every page, plus which AI crawlers your robots.txt lets in. A score and a ranked list of fixes.

    Read the guide
  • Search

    Clicks, impressions, positions and queries from your own Google Search Console and Bing Webmaster Tools, with queries close to page one flagged, and visits from search and AI assistants.

    Read the guide
  • AI visibility

    Asks an AI assistant, with web search on, the questions your customers ask. See whether it mentions and recommends you, in what place, which competitors it names instead, and which pages it cites.

    Read the guide
  • Opportunities

    One ranked list of what to do next, built from the other three, with drafts to copy for titles, descriptions, structured data, llms.txt and FAQ answers.

    Read the guide
  • Agent readiness

    Checks whether AI agents can reach your public pages without a sign-in or a bot challenge, read them without JavaScript, and use their buttons and forms.

    Read the guide
  • Off-site presence

    Groups the pages AI answers cite by site, reads them to see whether you and your competitors appear, and suggests what you can honestly do about each.

    Read the guide

How it works

Add your product’s website once. Every scan loads each page in a real browser and runs the site health checks on it, in the same pass as the Accessibility and Security checks, so there’s no second crawl.

Connect Search Console (free, read-only) and, if you like, Bing, and Startica syncs your search numbers every day. AI visibility runs weekly, or whenever you press Run now, on the questions you choose.

Opportunities pulls it all into one list: queries close to page one, pages with fewer clicks than their position should earn, site problems, and questions where AI assistants name a competitor instead of you. Any item can go to Today or the Roadmap.

Measured honestly

Search numbers come from the engines’ own tools. AI visibility goes through your AI provider’s API with web search, which approximates what people see in the consumer apps, and every result shows the question, the model and the date. Scores are Startica’s own measure of progress, not a ranking.

What it doesn’t do

  • It doesn’t change your site. Every fix is text for you to copy.
  • It doesn’t game the engines. No cloaking, doorway pages, mass-generated content, fake reviews or link schemes.
  • It doesn’t promise rankings. A site with no problems found can still rank poorly. Search engines and AI providers decide that with far more than these checks can see.
  • It doesn’t buy data for you. Paid data sources are opt-in, with your own key.

What it costs

The checks, agent readiness, off-site reads, Search Console and Bing cost nothing. AI visibility uses your AI key: a run of 20 questions costs about $1.30, capped at $2 by default. Each drafted fix costs a few cents. See Costs and budget.

The other modules

Same app, same products, same sites.